llegim llegim llegim

Llegim llegim llegim

Naming e identidad

”Llegim, llegim, llegim” (read, read, read) its a 5 year plan in order to promote books and reading in the geographical context of the Valencian Community. The objective of the project is that everyone read more, so we designed a naming and logo as a visual poem that literally invite us to read more. This trio works as a lever to encourage reading. Generates a set rhythm that makes it easier to remember. The letters framed with a square or rectangular shape, as required, represent the possible formats read as a blank document in which you write the message. It is applied in black and white on colored backgrounds or images.

Year: 2015
Client: Fundación para el libro y la Lectura, FULL
Naming: Yinsen
Creative & Art direction: Yinsen
Graphic design: Yinsen

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