Naming

Tema jove:

Naming

A project promoted by IVAJ (Instituto Valenciano de la Juventud) which brings together a number of activities aimed at young professionals in order to transmit knowledge: meetings for trainers, research, publications…
It is a brand where the “:” invited to define the variety of activities proposed. A quality that makes the name a wildcard to discuss any issues around young themes. It is a simple and direct message, promotes the Valencian territory and is easy to remember and pronounce for everyone.

Year: february 2016
Client: Instituto valenciano de la juventud, IVAJ
CopyYinsen

Llegim llegim llegim

Naming

Logotype design for “llegim, llegim, llegim” (read, read, read) for the “Pla València de Foment del Llibre i la Lectura 2015-2020” in order to promote books and reading, especially in Valencian language. The objective of the project is that everyone read more, so we designed a logo as a visual poem that literally invite us to read more. The letters framed with a square or rectangular shape, as required , represent the possible formats read as a blank document in which you write the message. It is applied in black and white on colored backgrounds or images.

Year: december 2015
Client: Fundación para el libro y la Lectura, FULL
Copy: Yinsen

Circustancia

Naming

Ladies and gentlemen, the circus has come to the city!
Circustancia is the name of a small company of circus that tells the history of his own circumstances.

Year: january 2011
Client: Circustancia
Copy: Yinsen

Esferatum

Naming

Yunke is a prestigious magician and creator of magic mechanisms: levitations, mutilations, escapism. With influences of the vampir​e ​universe and the Gothic – romantic literature. Esferatum is his creative laboratory, the sphere where he create​s​ his illusions.
Sphere = personal space
Nosferatu = vampir​e​ ​influence
+ m = adds sonorous rotundity to the name

Year: september 2013
Client: Yunke
Copy: Yinsen

Unoa

Naming

It is a small company led by a woman, a multidisciplinary professional offering individual psychological therapy (mind), therapeutic dance (body) and group rituals in natural environments (back to the origin). Its an ambiguous name with a feminine sound. It is also positively associated with other similar-sounding words. Quinoa (seed – super food), uno (one) and nou (nine) that in numerology represents the start and end of an era and ou (egg – birth ). It represents the essence of the company based on the knowledge of ourselves looking for the personal balance. He = Uno / She = Una

Year: february 2016
Client: Unoa
Copy: Yinsen

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