Naming - Yinsen

Naming

Tema jove:

Naming

A project promoted by IVAJ (Instituto Valenciano de la Juventud) which brings together a number of activities aimed at young professionals in order to transmit knowledge: meetings for trainers, research, publications…
It is a brand where the “:” invited to define the variety of activities proposed. A quality that makes the name a wildcard to discuss any issues around young themes. It is a simple and direct message, promotes the Valencian territory and is easy to remember and pronounce for everyone.

Date: February 2016
Client: Instituto valenciano de la juventud, IVAJ
CopyYinsen

Llegim llegim llegim

Naming

Logotype design for “llegim, llegim, llegim” (read, read, read) for the “Pla València de Foment del Llibre i la Lectura 2015-2020” in order to promote books and reading, especially in Valencian language. The objective of the project is that everyone read more, so we designed a logo as a visual poem that literally invite us to read more. The letters framed with a square or rectangular shape, as required , represent the possible formats read as a blank document in which you write the message. It is applied in black and white on colored backgrounds or images.

Date: December 2015
Client: Fundación para el libro y la Lectura, FULL
Copy: Yinsen

Circustancia

Naming

Ladies and gentlemen, the circus has come to the city!
Circustancia is the name of a small company of circus that tells the history of his own circumstances.

Date: January 2011
Client: Circustancia
Copy: Yinsen

Esferatum

Naming

Yunke is a prestigious magician and creator of magic mechanisms: levitations, mutilations, escapism. With influences of the vampir​e ​universe and the Gothic – romantic literature. Esferatum is his creative laboratory, the sphere where he create​s​ his illusions.

Sphere = personal space
Nosferatu = vampir​e​ ​influence
+ m = adds sonorous rotundity to the name

Date: September 2013
Client: Yunke
Copy: Yinsen

Unoa

Naming

It is a small company led by a woman, a multidisciplinary professional offering individual psychological therapy (mind), therapeutic dance (body) and group rituals in natural environments (back to the origin). Its an ambiguous name with a feminine sound. It is also positively associated with other similar-sounding words. Quinoa (seed – super food), uno (one) and nou (nine) that in numerology represents the start and end of an era and ou (egg – birth ). It represents the essence of the company based on the knowledge of ourselves looking for the personal balance. He = Uno / She = Una

Date: February 2016
Client: Unoa
Copy: Yinsen

Era

Naming

Era is a producing company of flours and ecological grains of traditional varieties. It recovers ancient seeds, assuring an ecological process of production from his origin, avoiding the use of seeds treated genetically. Produces the grain like the did in the beginning of the 20th century, with a mill of stone and wood. It is distributed in specialized bakeries and on the ecological national market.

The name of Era (Age) has a double meaning, the one alluded to the seeds of the past, “of another age”, and, on the other hand, “Era” was the area where the wheat was threshed to separate the grain of the spike.

Date: 2018
Client: Era
Copy: Yinsen

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