International Day for the Elimination of Violence Against Women

International Day for the Elimination of Violence against Women

Graphic campaign

Graphic campaign for the 25th of November, International Day for the Elimination of Violence against Women, aimed for men who can become allies of feminism. A series of questions and answers were proposed to make men reflect on their actions or level of tolerance against normalized male chauvinist behavior. The common motto is: It’s not normal, it’s male chauvinist.

Year: 2018
Client: Ayuntamiento de Madrid
Creative & art direction: Yinsen
Graphic design: Yinsen

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