Fallas from Valencia 2018


Fallas from València 2018

Graphic campaign

Graphic campaign for the Fallas, the most important popular event in Valencia for more than a century. The icons work as a peephole to frame different scenes of the Fallas made of papercut. The slogans—we are fire, we are gunpowder, we are tradition, we are a team and we are emotion—appeal to the Fallas feeling.

Year: 2018
Clients: Ayuntamiento de València,
Generalitat Valenciana and Metrovalencia
Creative direction & design: Yinsen

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