It is a European research project to transform CO2 emissions from the ceramic industry into a fertilizer product for use in agriculture. This process is performed in three phases, a cycle that we have represented in the three corporate colors and in the shape of the symbol. Research and technology determine the geometric character of the finished brand with an upward arrow associated with growth. In addition, its modular form makes the brand grow in its applications gaining versatility and visual richness.

Year: 2016
Client: ASCER
Creative & Art direction: Yinsen
Graphic design: Yinsen

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