International Day of Older Persons


Madrid, over the years

Graphic campaign

Graphic campaign for the International Day of Older Persons 2018. A different graph from the usually used for this profile is requested to change the perception of older people. A lively graphic with different characters accompanied by motivational phrases. Madrid, over the years serves as a lever for all communication and clearly identifies it as an institutional campaign from Madrid.

Year: 2018
Client: Ayuntamiento de Madrid
Creative & art direction: Yinsen
Graphic design: Yinsen
Copy: Nacho Padilla + Yinsen

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