Villa del Mar

Villa del Mar

Logotype, corporate identity and communication elements

Villa del Mar is a building located in the legendary beach walk of Benicassim. A house built in 1891, which after a long history, becomes restaurant in 2014. It has an ecclesiastical architecture with rosettes, arches, vaults and hydraulic flooring inside. With this characteristic and unique architecture in the walk we developed an identity inspired by these essentials. The logo is based on the rose window that appears on the main entry door framing. The drawing of the tablecloth is a simplified version of the hydraulic pavement found in one of the rooms inside. We have chosen a turquoise colour that evidence a sea summer style giving a fresh counterpoint to so solemn building. To keep the warmth, we designed a customize restaurant menu in wood de teca material. We present here some of the corporate applications.

Anuaria National Awards 2014
Selection for the Award for best corporate identity program
Design sul piatto, Instituto Cervantes, Milán, Italy, 2015
Diseño al plato, Centre Cultural La Nau, Valencia, Spain, 2015
Year: 2014
Client: Villa del Mar
Creative & Art direction: Yinsen
Graphic design: Yinsen
Photography: Lorena Sayavera

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